EMC - Trax Smart Action

Fast-track your in-store success with data-powered execution

Traditional merchandising is designed for big brands and budgets and relies on fixed schedules and fixed tasks and rarely delivers ROI

What if you always knew which stores needed to be fixed? 
What if you could quickly respond with merchandising only where and when needed?

Trax Smart Action turns merchandising on its head – we find issues first and then fix them, fast. It combines timely, accurate shelf measurement with highly targeted merchandising to maximize results – transforming the speed and lowering the cost of merchandising.

Smart Action is powered by Trax computer vision Image Recognition technology to accurately measure shelf presence for every product in your category.

Trax Smart Action - data and action where and when it matters

What you get from Trax Smart Action...

Data from every store with SKU-level shelf data and competitor data. Delivered by Trax computer vision-powered Image Recognition

Surgically invest precious resources when & where needed

Avoid futile visits that don’t generate positive ROI

Discover unfulfilled retailer agreements, and de-risk the chance of failed product launches

Reduce out-of-stocks, voids, and poor promo execution with insights and recommendations

Direct visibility into shelf conditions for your brand and the entire category

Shelf data is a game-changer for improving brand performance in-store

Before Trax Smart Action - Sales Out Data

You get the result but little insight. You don’t know what happened, so you can’t fix it.

Imagine you receive store sales data that shows you sold ten units. What now? Is that good? Were you in stock? Did the promo happen? What shelf were you on and what did your competitors do?

The result
It’s hard to take worthwhile action.

After Trax Smart Action - Comprehensive Shelf Data

Understand shelf conditions in real time with a live dashboard of your category’s on-shelf availability and shelf presence by store.

See your competitors’ in-store execution and receive recommendations for immediate fixes of your own.

The result
Action that drives sales in each store

With 500+ emerging and mid-tier brands as customers, Trax plays a crucial role in supporting game-changing retail brands. Providing the data, merchandising, and shopper engagement solutions in a single platform, we make it possible for fast-growing brands to act and react at pace, do things differently, and win at retail.